---
title: "From offer to the post-click journey"
description: "How can you align an advertisement's promise with its landing page's first screen?"
status: "coming-soon"
language: "en"
canonical: "https://bulnik.dev/en/articles/topics/N44.02/"
topicId: "N44.02"
---

> Coming soon — this article is being prepared. Below are its question, intended outcome, and place in the story.

## The question

How can you align an advertisement's promise with its landing page's first screen?

## What we will work through

Align an advertisement's promise with its landing page's first screen.

## Before you begin

Prerequisites are listed below; new concepts are explained in the article.

- [The job of an advertising creative](/en/articles/topics/N44.01/)