---
title: "A matrix of advertising message variants"
description: "How can you design variants with one changing hypothesis and stable conditions?"
status: "coming-soon"
language: "en"
canonical: "https://bulnik.dev/en/articles/topics/N44.08/"
topicId: "N44.08"
---

> Coming soon — this article is being prepared. Below are its question, intended outcome, and place in the story.

## The question

How can you design variants with one changing hypothesis and stable conditions?

## What we will work through

Design variants with one changing hypothesis and stable conditions.

## Before you begin

Prerequisites are listed below; new concepts are explained in the article.

- [Adapting a creative across platforms](/en/articles/topics/N44.07/)