---
title: "Comparing advertising variants in an experiment"
description: "How can you design an experiment with a metric, comparison unit, and stopping conditions?"
status: "coming-soon"
language: "en"
canonical: "https://bulnik.dev/en/articles/topics/N46.06/"
topicId: "N46.06"
---

> Coming soon — this article is being prepared. Below are its question, intended outcome, and place in the story.

## The question

How can you design an experiment with a metric, comparison unit, and stopping conditions?

## What we will work through

Design an experiment with a metric, comparison unit, and stopping conditions.

## Before you begin

Prerequisites are listed below; new concepts are explained in the article.

- [Viewing context and evaluation limits](/en/articles/topics/N46.05/)
- [A testable hypothesis](/en/articles/topics/N32.01/)